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Ventura County Score Awards
We wouldn’t have made it this far without Dan Frederickson and SCORE.
We wouldn’t have made it this far without Dan Frederickson and SCORE.
The one that started the whole circus. We practically lived in ChatGPT early on, all day, every day, like a coworker who never took lunch. When it is good, it is really good. The image generator alone is probably the best in all of AI right now. But get too deep into one chat and its memory starts to slip, so a human checks every source and every number.
ChatGPT is the assistant from OpenAI that kicked this whole wave off. We built a custom GPT for each client, trained on their voice, so every caption and post sounded like them and not like a robot reading a brochure. The image generator changed how we storyboard: full campaigns and animations spun up in minutes instead of days. The catch is memory. Push a chat too far and it starts inventing sources and botching numbers with a straight face, so a person verifies the work before a client ever sees it.
Every AI is good at something. For marketing work, this is where ChatGPT still pulls real weight, with a human on it the whole time.
Train one per client on their voice and rules. Captions and posts come out sounding like the brand, not like a form letter. We still read every word before it ships.
For our money it is the strongest image gen in AI right now. Concepts, product shots, and campaign visuals in one place, ready to refine.
Whole animations and campaigns framed out in the time it used to take to book a meeting about them. It is a genuine edge for an agency.
Outlines, angles, and rough copy come quick. Great for getting off a blank page, as long as a person shapes it into the finished thing.
We do not use a tool because it is famous. We use the one that fits the job. These are the tasks we hand ChatGPT, with a human signing off every time:
Yes, especially for images, storyboards, and custom GPTs that write in a brand voice. Keep a human on it, because it can invent sources and numbers.
In our day-to-day work, yes. It is the one we reach for first when we need concepts and campaign visuals fast.
It can, and it does it confidently. In long chats it loses track and fills gaps with fake sources or bad math. That is why we verify everything.
Depends on the job. ChatGPT wins on images and storyboards. Claude is stronger for careful writing and code, and Grok has the real-time edge. We use the right one per task.
A version of ChatGPT you train on a specific voice, audience, and set of rules. We build one per client so the output sounds like them.
Four out of five. ChatGPT still owns image generation and storyboarding, and custom GPTs keep a brand sounding like itself. Just never let it file the final answer without a human reading it first. Want AI set up that way inside your business? That is what we do.
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