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We wouldn’t have made it this far without Dan Frederickson and SCORE.
We wouldn’t have made it this far without Dan Frederickson and SCORE.
The loudest AI in the room. Grok, built by xAI, is wired straight into X, so it catches what is trending this second. Big personality, sharp for research. Just do not hand it your codebase, because right now that is the deep end and it cannot swim.
Grok is the AI from xAI that talks like it walked out of a comment section, and if you set it up that way, it will roast you right back. Under the jokes there is real value: it is plugged into X, so it is fast on breaking news and trending topics while other tools are still catching up. It handles research well. But we put it to real coding work and it face-planted, so a human checks everything, every time.
Every AI is good at something. For marketing work, here is where Grok earns its keep. A human always stays on it, because it makes mistakes.
Wired into X, it surfaces what is blowing up right now. Great for riding a trend or checking the pulse of a topic before you post. We still confirm before acting.
When a question depends on what happened today, Grok is already in the mix while other tools lag. Handy for timely research and social angles.
Set it up right and it drops the stiff robot voice. That personality makes it fun for brainstorming and punchy social copy.
It is solid at gathering and summarizing. We give it a topic and it comes back with usable notes, which a person then fact-checks.
We do not pick an AI because it is loud. We pick the one that makes the work better and faster for a given job. When we use Grok for marketing, these are the tasks we trust it with, and a human always signs off:
For real-time trends, social research, and punchy copy, yes. It is fast and plugged into X. Keep a human on it, always, because it makes mistakes.
Right now it is the weakest of the major AIs we tested for code. It face-planted on a simple front-end build, so we would not hand it a codebase and walk away.
Depends on the job. Grok wins on real-time data and personality. Claude is stronger for careful writing and coding. We use the right tool for the task.
Grok is built by xAI, which also owns X. That live connection is why it catches trending topics faster than most AI tools.
Yes, they all do, and Grok especially on code. That is the whole reason a human checks the work every time, no matter how confident it sounds.
Three out of five. Grok earns big points for attitude and its live connection to X, but it loses ground on code, and in our industry that is the ground that counts. Want AI set up the right way inside your business, with a human checking the work? That is what we do.
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