Social Media and its Importance

Reach further. Engage more. Raise influence…and reward.

Social media is a logical extension of what humans have been doing for centuries: Communicating. Although the technology and medium have changed, the same driving need to connect, learn, express, share, and interact has not. Social media allows you to reach a vast array of people, within seconds, at the press of a button. Social media is a dialog, not a monolog. Communicate with your company’s audience. Build personal and lasting relationships between your company and its audience. Give your company a human touch by giving it a voice and personality. Craft unique and personal experiences for your audience. Get your audience buzzing about your company and create great content.

Build brand ambassadors

It’s actually a pretty old concept. People feel comfortable doing business with companies that they feel they know. Social media gives your brand personality and accessibility. You’re not in an ivory corporate office. You’re an entity with goals, concerns, and interests, just like everyone else. Access to an incredibly dedicated fan base who work like brand ambassadors. Fans strive to become knowledgeable about you, they tell their friends, their friends’ friends, they answer questions that previously only your customer service department knew the answers to. They defend you; boast about you, it’s crazy. When you influence one individual, you gain influence on their entire social network of friends and followers. A ‘Like’ is a fan for life and have essentially lent you their attention.

Cultivate new customers and build loyalty.

By that token, you earn customer service opportunities and sales opportunities that are simply impossible to discover in any other way. Lead generation, new sales and marketing channels and increased website traffic. Generate leads by inserting your brand into the conversation. Up to 30% of our clients’ website traffic is referred through social networks. On average, Facebook fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as fans of, compared to those who are not fans. Facebook Fans are 28 percent more likely than non-fans to continue using a specific brand. Facebook Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.

Discover insights to your audience.

Market intelligence. For your business to thrive you need true feedback. Focus groups are naturally biased because you’ve taken the person outside of where they normally live, think, breath and complain. Successful businesses are talked about. They just are. There’s no controlling that, but with social media you can help shape that conversation. Shape the perception of your company through dialog and audience engagement. Ask for input from your audience and give them buy-in to your brand through their contribution. Discover what your audience wants, needs, likes, and expects. Listen. Listen. Listen.

Increase visibility and search-ability.

Website traffic. By engaging your community on different topics, you increase the amount of things that search engines will find you for. Great content and just being interesting allows people to come to you for different reasons. New demographics discover you as you discover them. More potential customers and a broader reach for your company. Increase organic search engine standing. Take better advantage of Google’s social search integration. Increase links and keywords related to your site. Widen your company’s searchable content.