Website Design and Optimization

Website Design and Optimization

The Internet can be a cruel place for many businesses. Website designing and optimization must be done at the same time, or your super highway will dead end.

It is often said that humanity seems to have lost its common sense. This simply is not true, but it would be great if people chucked common sense when starting a site. Common sense has no place in the design process!

Common sense suggests that the first step in designing a website is…to design the site! In this case, common sense takes a fall. The last step in starting a website is the design. Many feel that the most important aspect of a great website is it needs to be pleasing to the eye and be rich with pretty graphics.

Actually, the first step is to research. The second is using the research to create a layout. The third step is planning out your optimization… then, and only then, should the website be built. Let’s take a closer look.

Research is all about figuring out what keywords your prospects are using on the web. Keywords are simply the phrase being typed into search engines for various subjects. For example, the keyword phrase on this page is “website designing and optimization” and a couple hundred people type it into search engines each day. The best thing to do is hire a reputable internet marketing firm to research the best key words to use for your business.

Undoubtedly, you have a very strong opinion about what your prospects are searching for and want. You are undoubtedly wrong. Sorry, but it has been proven over and over again. People type in the strangest things when searching for things on the web. You should allow a professional to identify the exact phrases being typed. You should then look for trends. As those trends appear, you should start laying out your site. Each trend should have its own section on the site. Don’t fight the results of the research. You want to sell to your prospects, so make sure your site layout matches the subjects they are looking for on the net.

Optimizing your site is not the easiest of tasks. In fact, it goes well beyond the scope of this article Nonetheless, the important thing to realize is that you must have an optimization plan in place before the site is built. Optimization techniques are like the electrical wiring in a skyscraper. Once they are in place, it takes a lot of effort, time and money to change them. Get it right from the outset. Once you do that, you are ready to actually build your site.

Website designing and optimization should be done in concert with one another. If you can avoid building a site before even thinking about optimization, you will be far ahead of most sites on the web and your internet marketing will match up with your website production.